Versace shared a picture of their latest star yesterday, 10-year-old Kaia Gerber, offspring to superstar model, Cindy Crawford. So it seems natural, amidst the success of the brand that their cruise collection for H&M should sell out on its first day of launch.
Once again the website collapsed under the strain of the many fanatical fashionistas clicking frantically to get the latest cut-price final collection.
Users were unable to enter the site for hours as it experienced high volumes of traffic and technical problems, including a two hour server breakdown, leaving many frustrated shoppers without their desired items.
H&M tweeted mid morning; “We’re very sorry for the tech problems during today’s #VersaceforHM launch. We’re working on expanding capacity for more visitors.”
Only to be met by upset customers tweeting back; “waited until 11. Put items in my bag only to b told their unavailable to then pay for! Not a happy bunny #VersaceforHM.”
The concluding line saw no diehard fans queuing in the freezing cold as the cruise collection was only available online in Sweden, UK, Denmark, Germany, Norway and Holland.
The most wanted pieces from the collection included a silk dress adorned with tropical fruit prints, and a pair of white ballerina pumps with the gold Versace branding on the toe. All of which appeared on eBay at almost triple the price a few days later.
H&M advise any customers who missed out on the launch to check back to the site for clothing returns in the following days.
Mourning the end of the Versace for H&M hysteria? Not to worry. Marni will be the next to collaborate with the high street giant so we patiently await the hype until then.