April 16th-21st was an exciting time for upcoming fashion designers from all around the world. Held at Spitalfields Traders Market in East London, my sister was lucky enough to be able to attend on the final day of this fantastic event, and witness the various fashion shows on offer.
For those of you who may not be in the know, Alternative Fashion Week is where all of the most innovative new designers get their designs noticed. This special event comes around once every springtime, and provides a platform for them to present their creativity directly to the general public, the media and also, the critical world of the fashion industry.
Alternative Fashion Week helps to provide a smoother transition for both talented, young graduates and independent fashion brands to be able to enter the ever changing, and the mainstream fashion industry.
This year, designers attended from all over the UK, and also flocked from other parts of the world including Italy, Spain, Germany, Norway, Poland and Bulgaria.
With free admission, live music to accompany the many catwalk shows, and a fashion traders market selling unique clothing, accessories and textiles, this encouraged customers to shop and spend, whilst still thriving from the vibrant fashionista atmosphere… the event was certainly one to remember, and one to note down on calendars for next year.
So just what delights did we, as the general public get to see? Fourteen fresh new designers showcased their original work each day, with a primary focus on the artistic, the ethical and the experimental; there was a wide source of fabrics collected and then re-worked into individual pieces by many different, international artisans. Collections for both men and women could be seen, so diversity was definitely a highlight to be noted throughout.
Each year, the Alternative Arts (supporters of Alternative Fashion Week) are hoping to raise environmental awareness and actively support recycling/ethical sourcing… something which is evident through such an array of extravagant collections.
The perfect platform for newcomers wanting to gain valuable experience, and get their fashionable feet into the industry’s door, I predict that ideas will only get better and better and that fierce competitors will definitely increase come next spring… Fashion never sleeps, so watch out for even more career-hungry designers in the future!
Images courtesy of: Faye Wood