From Northern India to the High Streets of London

Jai Buti Print Dress - EastWhilst surfing the internet a few days ago I stumbled upon an article on Lauren Goodger from The Only Way is Essex. She did a personal appearance at the opening of a new Indian restaurant in Brentwood wearing a gorgeous mint green sari.


I have recently come back from a holiday in India where I enjoyed soaking up the colours and traditions of the country. Seeing the image of Lauren Goodger in a sari got me thinking about how much the fashion industry is inspired by cultures from all over the world.


Only a few years ago I vividly remember the high street being awashed with beautiful African inspired clothes and accessories. Similar items which I had previously purchased during a holiday to Nigeria.


Only last month French brand Hermes launched their limited exclusive line of saris in India’s homage to the flamboyant country. This reflects the importance of this culture to the fashion industry.


Retailers such as Monsoon and East are renowned for taking inspiration from other cultures such as the northern parts of India. Whilst Monsoon looks to Rajasthan and beyond, East have collaborated with Anokhi, a company founded in Jaipur, India which uses block makers to hand carve unique designs which is very much evident in their current collection.

Green Gudri Coat - East


As soon as I walked though the doors of East, I immediately felt like I had been transported back to the hustle and bustle of Delhi, along with the paradise backdrop of Kerala. Memories of me clutching my golden rupees flooded my mind. Time I had spent haggling down the prices of cashmere/silk pashminas, handstitched bed sheets and glittering pillow cases.


Inside the store, multi-coloured elephants littered the shelves and counters. Endless hand crafted, Indian inspired clothes filled the racks. Dark, green, tunic’s style dress and jackets with yellow embroidery embraced the necklines and sleeves. Colourful, block pattern work covered the warm, winter coats, and sequinned, patchwork purses, and bags cushioned the wooden tables.


My hot pick is the ‘Green Gudri Coat’, an item that will definitely brighten up any dull winters but is pricey at £250. Designed to be individual; my ultimate hot pick would be the ‘Jai Buti Print’ priced £110.  A dress that with a one of a kind print work which can be worn casually layered with knitwear or dressed up for the evening.


For Monsoon, my hot pick would be the ‘Fusion Bright Star Print skirt.’ Priced at £38, this can be worn with black tights and a blazer. A fashion piece that will definitely make you stand out from the crowd.


So if you are looking for something unique and special this winter than bag yourself an Indian gem by heading to Monsoon and East.


By Mary Isokariari

1 Comment

  1. LoveSceneMag says:

    Readers interested in Eastern influences on fashion should check out: