From the 5th to the 8th June, London’s Earls Court will be thriving with enthusiasm and anticipation. Eager sponsors and fashion experts will be filling their seats in the buzzing arenas, sure to be on the front row of all the action, as nervously excited students are backstage dressing their models and making the final tweaks to their intricately designed outfits before a whole year of hard graft is showcased and shown off.
Graduate Fashion Week began in 1991 and next year will be celebrating its 20th anniversary. Established by Jeff Banks, Vanessa Denza and John Walford, the three days of intense fashion shows aim to promote the very best of young designer talent and provide fashion students with a platform to highlight their work, potentially raising their chances of attaining success in a highly desired occupation. Elevate careers, it really has done, as past participants include the very gifted and successful Stella McCartney and Julian MacDonald, who, if it was not for Graduate Fashion Week may still be unnoticed or have possibly given up on their dreams, and what a tragedy that would have been!
This year, the talent spotting event will be sponsored by George at Asda, a loyal ally of style on a budget. Over fifty universities across Britain will be taking part and over the frenzied three days there will be twenty one sensational fashion shows. The thorough and meticulous work that the students taking part have undergone in the last year in designing and constructing their collections is not just for the chance to see their clothes on the catwalk. Those entered stand in line to win awards for categories such as Menswear, Womenswear and Accessories as well as praise for Visionary Knitwear and Textiles to name a few more. There are also award categories for marketing, fashion journalism and buying, ensuring that no one having studied the industry is left unseen.
The event promises to be enthralling, and if last year is anything to go by then the talent will be competitive. If seeing the first collection of a future Stella tickles your fancy then tickets are still available for Graduate Fashion Week online at www.gfw.org.uk
Here is to wishing all the participants every success, and who knows, in a few years’ time we could be seeing their clothes everywhere!