As if my girl crush on Lana Del Rey could not get any bigger! A successful artist and now a well deserved fashion icon gracing the world with her exquisite image; the beautiful singer/songwriter has only gone and become the face of H&M’s ‘LA Noir’ collection for this season. Already having her own range of Mulberry bags named after her – the ‘Del Rey’ and starring on the cover of Vogue, it appears that Lana Del Rey really is taking the fashion world by storm.
A decade that Miss Del Rey enjoys expressing in her own style, the new A/W range for H&M is very much inspired by the 1950s with pastels, floral prints and chunky knits creating the crux of the collection. Fun, flirty and feminine, this look will add a new twist to A/W where the military trend is definitely making headway.
You only have to view the images of Lana Del Rey to be infatuated by the collection itself. Yet, if the images showcasing the retro inspired clothing do not entice you (which you must be mad as she looks absolutely stunning), then perhaps the H&M advert with a rendition of the 50s classic ‘Blue Velvet’ performed by Miss Del Rey will. No doubt a perfect marketing strategy for H&M as Lana Del Rey is currently a huge fashion icon being seated front row at London Fashion Week, her style is one of perfection – I for one am a huge fan.
Having launched on 20th September be quick to snap up your favourite items before they sell out. If you’re a big fan of the 50s/60s era, enjoy adding a feminine touch to your outfit or just want to look like Lana Del Rey then this collection is the one for you. Just remember to team it with a 60s eye flick and a big bouffant quiff for that truly retro feel.
Loads of cool items, free UK delivery and flat rate to rest of globe: http://tinyurl.com/cc4byeo