Cindy Crawford’s 10-year-old daughter, Kaia Gerber, made her modelling debut yesterday for Young Versace, the new fashion line for kids aged 0-12. Gerber wore a black leather mini skirt, white shirt, and a cropped leather jacket with sandals accentuating her long limbs, courtesy of her mother.
“Like her mother, Kaia has a very special gift. The camera really, really loves her,” Donatella Versace said. “Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”
Crawford, who broke into the industry at 17, said she supported her daughter. “Being on-set with my daughter watching her in front of the camera was a fantastic experience,” she said. “I am so proud of her. I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace.”
She joins a growing trend of pre-teen models. Last year French Vogue became caught up in controversy when they published the images of 10-year-old Thylane Lena-Rose Blondeau who began on the runways of Jean Paul Gautier at the tender age of 4. More recently, Kate Moss’s half sister, Lottie Moss joined the ranks with a test shoot and Elle Fanning became the face of Marc Jabobs at just thirteen.
The campaign was shot by renowned fashion photographers Mert Alas and Marcus Piggott. It follows the opening of the first Young Versace boutique in Milan, Italy.
Is this all just entirely unnecessary? Or is child modelling really all about the clothes? Could a fashion line compromised of short leather skirts ever be deemed as non-sexualisation? Where do you stand?