Mulberry Spring/Summer 2012 is visited by the British seaside this year. Think of your memories of visiting the seaside as a child. If you imagine ice-cream, candy floss and candy cane stripes then you are on the right path. The campaign is inspired by Mulberry’s creative director Emma Mill’s and is styled by Edward Enninful.
The collection embodies a neutral palette that includes splashes of sorbet yellow, neon pink and green, gold, tan, black, as well as animal print. Mulberry’s new Spring/Summer campaign was shot by photographer Tim Walker, where he creates a delicious composition of colour, light, British sea flavour and gigantic ice-cream and candy cane models.
Sorbet leather macs, overly-high wedges, patent totes, floral maxi dresses, chiffon shorts, striped maxi skirts and animal print adorned bags are the main items in the collection. The mixing of bright colours with tan leather creates a fresh look for spring/summer, yet still manages to display a classy exterior. Mulberry’s line evokes a 70’s inspiration with the flared skirts and maxi dresses, yet it still fits perfectly in the 2012 trends.
The use of zebra and crocodile print brings us nicely into the ideal tribal scene, which is always high in demand every summer. It is a trend that is hard to dislike.
Mulberry seems to be following the ocean theme this year by taking inspiration from the seaside and merging it with other key trends of 2012. The collection embodies floral print, the sport luxe, strong colours, as well as sharply cut macs and jackets. It is a personal favourite from the catwalk this year.
It takes us into a world of fantasy with melting ice-creams and gigantic candy sticks of rock, which may just be any woman’s perfect dream.
The collection at Manchester Fashion Week itself was limited. Perhaps this was Mulberry’s way of reminding us of its already huge reputation.
Images courtesy of Imogen Wastell