Despite Leeds bursting with culture, I’ve convinced myself yet again that shopping is the only way to pass the time and this week I found myself with a few hours spare rummaging through the rails at Primark. Primark or Primani to a few is best known for their affordable fashion on a budget and although it may sometimes be hit and miss, when Primark get it right, they get it really right!
Following Primark’s success during this years London Fashion Week, along with its recent victory winning over the cliental at ASOS not to mention penetrating the market at Selfridges, it’s unsurprising that Primark’s at the top of its game. This season, Primark have triumphed again with their new Autumn/Winter 2013 range which has proven to be a a huge hit with the public having reached several of their larger stores already. Their success is also promised to continue as the collection is rolled out across the smaller stores by the end of this month.
The collection consists of some fantastic key pieces which are all unsurprisingly bang on trend and worthy of any woman’s wardrobe this season. Filled with chunky accessories, the collection focuses on a ‘chic grunge’ look with tartan and pleather making several appearances. The dark colour palette of the collection is ideal for this winter, twinned with warm natural colours, the overall look creates a chic fashion forward feel. Despite the collection being reminiscent of many other high street stores this season, they are certainly keeping up the Primark tradition with prices ranging from £5-£30. Not only have they produced a fabulous clothing line, they have also excelled themselves with this seasons footwear; they have most definitely proven that cut out boots and strappy heels are here to stay and definitely a must have this winter! From dresses to coats the collection has some amazing items and with fashion moving faster than ever, it’s an ideal time to save some money while still looking fantastic.
For many people, understandably, the thought of having to rummage through stacks of clothes while working up a sweat in an attempt to organise the chaos is not ideal however, this collection is definitely not to be snuffed at. With something for everyone this collection is set to continue Primark’s vanquish as they prove once again why they are amongst the leading contenders on the Great British high street.