Tattoos no longer affiliate the bearer with criminal antics, the Navy, gangs or prostitution in today’s culture. People of all backgrounds and ages (above the age of 18, mind you) are tattooing their memories, passions, desires and personal mantras for an eternal keepsake.
Internationally successful catwalk models Freja Beha Erichsen (who graces Vogue’s September issue), Abbey Lee Kershaw and Cintia Dicker have dissolved the ’blank canvas’ idealism, in tow unleashing a new desire for self-expressing, alternative models. These models collectively been used by Gucci, Chanel, Rodarte, Victoria’s Secrets, Sports Illustrated’s Swimsuit Edition, Rag & Bone, Alexander McQueen, Herve Leger, Balmain, Prada, and many many more.
Tattoos began as a Eurasian practice and were believed to have healing and strength properties. Throughout time, social attitudes to tattooing have wavered; it’s a love-hate relationship. ‘Tramp stamps’ are synonymous with the red light district and gangster antics, and such stereotypes are embedded within our culture. Within the past decade, celebrities and public figures have increased the popularity of tattooing, suggesting that employers are lessening the apparent discrimination towards bearers of body modifications.
Tattooed models are often related to rockabilly pin-ups or those advertising alternative wear; however, if you walk the streets of your nearest city, I’m sure you’ll see a wide range of individuals with tattoos. No longer are they attractive to certain fashion styles; those individuals whom you thought would never get a tattoo probably have plenty.
It’s a breath of fresh air to see self-expression in its most colourful form everywhere.