The Great Gatsby Effect: An Ode to the Flapper Girl

daisy buchanan


This spring brings the return of F. Scott Fitzgerald’s iconic novel The Great Gatsby back to our screens for the first time since 2002 starring the aptly-cast Leo DiCaprio, Carey Mulligan and Tobey Maguire. A remake by ‘love or loathe’ director Baz Luhrmann, expect a glamorous  portrayal of the main protagonists to turn us once again into idolators of the rich and the beautiful.

Whether you’re into your modern classic literature or just your fashion (luckily for me I’m into both) you can’t help but be captivated by the ethereal beauty and celestial elegance of the girls of the roaring twenties, not to mention their lust-worthy wardrobes.


For those book-shy readers, the novel is set in 20′s New York and centres around the intricate love and social lives of a handful of Long Island’s (or West Egg as it is animated in the film) elite ‘new money’ dwellers. Once you’ve acquainted yourself with the delectable Daisy Buchanan I dare you not to want to have lived in the Big Apple in 1922 and have frolicked around in flimsy slips indulging  in those how-dare-you acts such as sipping liquor and puffing on illicit cigarettes.

For me the 1920′s embodied everything  that’s chic and admirable about the female race in a time of prosperity and partial-liberation. So in memory of the Flappers with their harsh bobs and bangs, their outlandish behaviour and even more outlandish hemlines, embrace the feathers, the fringe (both on the head and on the hem) and the fur this S/S. We are still in the U.K after all.