Investment pieces, clothing staples, capsule wardrobes. We have all heard these terms banded about. So what are these “timeless essentials” and are they really worth saving for? A wardrobe essential, in essence, is an item of clothing that is purposely bought with the intention of wearing and re-wearing for the foreseeable future. Its intent is to merge flawlessly with your existing wardrobe, acting as the foundation for all current and potential trends.
The secret is to find quality, multi-purpose pieces that suit you and your needs and challenge fashions fickle disposition. Fundamental pieces you are happy to rediscover season after season. The classic Mulberry Bayswater or a heritage Burberry trench coat; both long regarded as a necessity to the shrewd fashion conscious shopper. Meanwhile, the average throw away shopper may scoff at a hefty price tag for a single item but splurge on a trend conscious alternative every season, only to become complacent with it the following year.
Fast fashion means that everyone can keep up to date with the high streets high end substitutes but the increasingly manic turn over seems to have instilled some sort of shopping anxiety where buyers seem to purchase anything and everything with apparently little consideration. Will I wear it? Will it last? With these questions simply neglected we risk becoming a generation of shoppers who lack quality, well made garments that fail to remain relevant, ultimately resulting in the ‘nothing to wear’ syndrome.
Despite a growth of only 3% earlier this year, Primark and their distinctive brown paper bags and undeniably attractive prices, continue to lure in shoppers eager for a bargain. But are these bargain basement customers really shopping savvy? The answer is no but cut price clothing brands keep on enticing a certain breed of punter to hand over their hard earned cash in exchange for some less than hard wearing outfits.
Realistically, certain issues always factor. In these continually hard times it would be impractical and somewhat naive to assume your average buyer trolling the high street in search of the best deal will suddenly change tactics and fritter away cash on something they simply cannot afford. This is not about being irresponsible with money or breaking the bank with designer items. This is about taking your time, thinking twice before jumping head first into a pile of polyester letdowns and really considering cut, cost and value to you, your routine and your personal style. In the end, wouldn’t we all benefit from spending less and loving more?