The Maternity Section

H&M Maternity WearI recently discovered that I am pregnant and seeing as I am having an autumn baby I am going to be heavily pregnant during what little summer mother nature is going to bless my poor, pasty skin with this year.  I love a bit of online shopping as much as the next girl, and am a regular at ASOS, Conde Nast, YOOX and Topshop, however, when you simply do not know what size you are due to an ever expanding waist line surely it’s better to hit the high street?

I spent some time trawling through the various maternity sections of my favourite sites, as well as some of the specialist independent retailers such as Isabella Oliver and Lulu Arver and whilst the clothes are beautifully designed there isn’t much choice and can be very pricey. My quandary is this, if I’m definitely only going to be pregnant for 9-ish months, and of that I will only be rather large for approximately 5 months, can I justify spending £70 on one top or £50 on a maternity Tankini?

On further investigation it would appear that the high street has a much better array of fashionable items on offer. Next have put together a maternity capsule work wardrobe plus denims and leisure wear which I could quite easily use throughout my pregnancy. Plus being able to stay on trend with cropped slim leg trousers and woven jump suits throughout the summer is a definite advantage.

Marks & Spencer and John Lewis appear to appeal more to a slightly older market with their maternity collections. Basic T-shirts and jeans are likely to be good quality and would no doubt last multiple pregnancies, however on the trend front, they have missed the mark for my 20 something taste.

New Look surprised me with their varied range of pretty tops in light cotton and a vast array of formal trousers which are ideal separates for work. However, they are somewhat over shadowed by the comedy t-shirts with slogans such as ‘One in the Oven’ printed on them, hmm not really my cup of tea!

Without a doubt my favourite high street maternity range is by H&M. The saviour of ‘Oh my God I have nothing to wear’ moments in my former partying years, never a weekend went buy without scoring a hot little black dress for less than £25! So I guess it’s natural that I turn to this high street legend during my time of bigger needs

The current maternity collection features soft pink, white, khaki and black key pieces to see me through a (hopefully) warm summer. Jumpsuits, cotton vests, light knit cardigans and tribal accessories make for an exciting assembly that is versatile enough for work and play.

Well done H&M,  bump and I salute you!


  1. Zoe Brewer says:

    Hi Kate
    Congratulations on your pregnancy! One of my eagle eyed team has just shown me your post about maternity clothes. We’re a small start-up (I’ve sold my beloved London flat to finance the business)with a growing collection so I hope you’ll check back again in a few months. We’d love to get our prices down and we will work on it but we can’t compete with the high street just yet anyway. In the meantime, I’d be delighted to send you something from the ocllection if you’d like to get in contact with me and let me know what takes your fancy.

    Good luck with Lovesceneonline and have a healthy pregnancy.

    Lulu Arver

  2. Paula says:

    Congratulations Kate!

    Check out our site and let me know what you think! We’d love to feature you in one of our maternity street style stories. Let me know if you’re interested!!

    Good luck!

    Paula xx